Getting your brand noticed on social is increasingly difficult, but campaigns that are eye-catching and tell a consistent story about your brand or product are a good place to start. I’ve been creating social content since Facebook pages were actually pages and not just a newsfeed, and have since developed creative for multiple promotions, product launches and content marketing campaigns.
OpenConnect – LinkedIn
B2B campaigns for multiple Robotics Processing Automation (RPA) products to raise awareness and drive sales. The work won Silver at the 2019 Horizon Interactive Awards.
Wounded Warrior Project — Facebook
Carousel campaign designed to raise awareness and drive donations.
Soaring Owls Foundation — Facebook, Instagram, Twitter
Campaign to drive awareness (pre-event) and engagement (bidding) during the organization’s annual fundraiser, which had to be held virtually in 2020 due to COVID-19. The auction raised just a few thousand dollars less than the previous year’s in-person event and the campaign was featured as one of partner, GiveSmart’s success stories.
Jackson EMC — Facebook, Instagram
Multiple campaigns, including promotion of a holiday photo contest and Thank A Lineman Day.
U.S. Air Force — Facebook, Instagram, Twitter
As part of a multi-channel recruiting campaign, my team created posts to drive interest in starting a career with the 139th Airlift Wing in St. Joseph, Missouri.