As the lead creative at this growing full-service marketing agency, a large part of my job is developing content and campaigns to help market the agency. This includes content marketing via a bi-monthly email and blog, leave-behinds and event planning/production. We use film, art, music and sports as the catalyst for creating great work for our clients, so those themes naturally run through the work we create to promote ourselves.
This record sleeve leave-behind is a hit with prospects and attendees of events we sponsor. The outside gives a brief overview of what Yalo does and why we’re different, while inside, a randomly selected 45 often makes an unexpected personal connection with the recipient.
Yalo’s blog features our work and thinking, as well as other interesting tidbits we find that fall into topic categories like technology, marketing, culture and creative. I serve as editor for the publication, ensuring quality, relevance and on-brand tone of all posts. I edit copy and select photography for all team-member content, as well as research and post all Yalo Team content and write my own posts.
Yalo delivers an email blast highlighting new work, happenings and blog content every other week. I develop the content strategy and copy for the publication and oversee design.
For a few years running, Yalo threw a killer party at SXSW for about 2,000 people. 2017’s event featured a VR art demo set to the soundtrack of four indie bands. I led the team developing the party concept, activations and creative elements from posters to social posts, emails and website updates.