As the lead creative at this growing full-service marketing agency, a large part of my job was developing content and campaigns to help market the agency. This included content marketing via a bi-monthly email and blog, leave-behinds and event planning/production. We used film, art, music and sports as the catalyst for creating great work for our clients, so those themes naturally ran through the work we created to promote ourselves.
This record sleeve leave-behind was a hit with prospects and attendees of events the agency sponsored. The outside gave a brief overview of what Yalo does and why the agency is different, while inside, a randomly selected 45 often made an unexpected personal connection with the recipient.
Yalo’s blog featured the agency’s work and thinking, as well as other interesting tidbits that fell into topic categories like technology, marketing, culture and creative. I served as editor for the publication, ensuring quality, relevance and on-brand tone of all posts. I edited copy and select photography for all team-member content, as well as researched and posted all Yalo Team content and write my own posts.
Yalo delivered an email blast highlighting new work, happenings and blog content every other week. I developed the content strategy and copy for the publication and oversaw design.
For a few years running, Yalo threw a killer party at SXSW for about 2,000 people. 2017’s event featured a VR art demo set to the soundtrack of four indie bands. I led the team developing the party concept, activations and creative elements from posters to social posts, emails and website updates.