Promotions, price points and product launches . . . oh my! Hardworking digital campaigns are staples in any brand’s arsenal of tools to spread the word about their wares. These are just a few of the ones I’ve worked on over the years.
From DSL and High-speed Internet to U-verse, I lead a team that made the ads to sell all the stuff. These pushed the boundaries of then-new brand guidelines to bring a fresh take to the work.
Carnival Cruise Lines
Whether your idea of fun includes family activities, rekindling romance or just kicking back for some R&R, a Carnival cruise can serve up the fun vacation you’re looking for. I helped promote the cruise line online through a variety of banner campaigns and landing pages.
A simple summer promotion for the Goodyear Credit Card offered a great deal via email, banner ads, postcards and a YouTube pre-roll.
This software client wanted to leverage sponsored whitepaper content about data security to interest new European prospects in its services. With the summer holiday on the horizon, they needed to make a quick impression or lose an entire month of relationship building, but also didn’t want to turn up the pressure so high that their prospects were turned off. My team created a memorable campaign designed convey that the prospects could relax while on vacation because Metalogix had the answer to data security issues they’d need to solve when they returned.
Fare deals and new route announcements were staples of the campaign work I did for this discount airline. These two broader campaigns went to the next level, sparking a movement against airline fees and allowing me to do a shoot with NBA great, Chocolate Thunder.
U.S. Air Force
This recruiting campaign for the 139th Airlift Wing encapsulated all the reasons for joining into the idea that you can Be A Part of Something Bigger. Executions included TV, Radio, social, brochure, newspaper, billboard and swag.