Promotions, price points and product launches . . . oh my! Hardworking digital campaigns are staples in any brand’s arsenal of tools to spread the word about their wares. These are just a few of the ones I’ve worked on over the years.
From DSL and High-speed Internet to U-verse, I lead a team that made the ads to sell all the stuff. These pushed the boundaries of then-new brand guidelines to bring a fresh take to the work.
Carnival Cruise Lines
Whether your idea of fun includes family activities, rekindling romance or just kicking back for some R&R, a Carnival cruise can serve up the fun vacation you’re looking for. I helped promote the cruise line online through a variety of banner campaigns.
A simple summer promotion for the Goodyear Credit Card offered a great deal via email, banner ads, postcards and a YouTube pre-roll.
Fare deals and new route announcements were staples of the campaign work I did for this discount airline. These two broader campaigns went to the next level, sparking a movement against airline fees and allowing me to do a shoot with NBA great, Chocolate Thunder.
U.S. Air Force
This recruiting campaign for the 139th Airlift Wing encapsulated all the reasons for joining into the idea that you can Be A Part of Something Bigger. Executions included TV, Radio, social, brochure, newspaper, billboard and swag.