Despite my official status as a Gen Xer and bleak memories of life before the internet, I consider myself a digital native. Back in the late ’90s, when all the other ad school kids were heading out into the world with dreams of making the next Nike :60 everyone would talk about, I was fascinated with how the vast amount of accessible content online and the number of new ways to reach an audience were beginning to change both the way brands behaved and the way consumers interacted with them. I guess I always appreciated doing over viewing. The possibilities to both evoke emotion and incite action seemed endless — and powerful.

Since 1999, I’ve helped brands tell their stories in ways that do just that. Over the years, across devices and the technology of the moment, I’ve created strategies, content, tools and advertising for pretty much every digital format — from sites, social and mobile to in-store, ads and video — for brands ranging from AT&T to Burt’s Bees, UPS and Southwest Airlines.

Bag of Tricks/Résumé

  • Creative Direction
  • Copy & Content Development
  • Content Strategy
  • Creative Strategy
  • Social Media Strategy & Content
  • Brand Development
  • Digital Campaigns
  • Digital Retail Experiences
  • Mobile Apps & Tools

I’m excited to see what’s next. You too? Let’s find out together. I’m available for freelance projects and open to longer-lasting opportunities.