I was recently part of a team that helped this fashion retailer develop a digital strategy and 2-year roadmap for implementing programs to drive ecommerce. I also provided strategic and creative support for major campaign initiatives, including Holiday 2014 & 2015/2016, Denim 2015 and Teen Vogue University, as well as coming up with ideas for bolstering social media following.


website content creation & social strategy


customer journey


digital experience concept development