For over three years, I led the creative team developing digital work across multiple products, including U-verse, Digital Life, High Speed Internet and various phone launches. We concepted and developed over 100 screens worth of interactive and ambient experiences at the Michigan Avenue flagship store…

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As part of Super Bowl XLVIII partnership with CNET and that provided two venues in which to host launch events and experiences, BlackBerry had an opportunity to make a big splash at the big game and build some buzz. We presented two big ideas that built on what they had already planned…

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Burt’s Bees

As “the voice” of Burt’s Bees online and eventually, creative lead, I helped launch their new eCommerce site with over 150 products, as well as their Natural Acne Care and Natural Toothpaste lines. Naturally, I also provided creative direction, concepts and copy for everything in between…

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Carnival Cruise Lines

Whether your idea of fun includes family activities, rekindling romance or just kicking back for some R&R, a Carnival cruise can serve up the fun vacation you’re looking for. I helped promote the cruise line online through a variety of banner campaigns, as well as video and interactive experiences on its Funship Island site. Funship…

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Delta Faucet

It’s fun when a client you’ve worked on in the past comes back around. After doing a little campaign work for Delta 8 years earlier, I had the chance to pitch (and win) the business again. This time around, our efforts focused on streamlining and enhancing both the mobile and site experiences to make this…

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Edward Andrews Homes

I recently led the creative team that helped this custom home builder re-imagine its digital presence and its entire design process. From developing a new website, campaigns and social calendars and content, to creating design tools and digital content for their revolutionary design center, we produced…

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I was recently part of a team that helped this fashion retailer develop a digital strategy and 2-year roadmap for implementing programs to drive ecommerce. I also provided strategic and creative support for major campaign initiatives, including Holiday 2014 & 2015/2016, Denim 2015 and Teen Vogue University…

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Social networking meets productivity in an app that lets you stay connected and organized anywhere you go. I helped launch Groupology, developing marketing copy for six target-customized landing pages and the AppStore, as well as more functional pieces like emails and some of the in-app copy.

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Unlikely as it may seem, Orkin loves bugs. And they know lots of you out there do too. I helped develop the content marketing strategy, calendar and creative this pest control giant currently uses to connect with folks who are fascinated by these amazing critters. Monthly blog content across a variety of topics…

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Driving consumer demand for products they don’t understand can be a tough road. My team helped this leading provider of automotive Finance & Insurance products change course to more effectively connect with the people who ultimately buy and use its products. We built a new, consumer-friendly website that…

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Southwest Airlines

For two years, I headed up a creative team that produced online ad campaigns promoting the airline’s many sales, new service announcements, special amenities and more. Featured here are highlights of two of the more in-depth campaigns supporting an offline campaign and Southwest’s Slam Dunk…

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This quarterly business magazine is on the pulse of career life in the greater Richmond, Virginia, area. As a department editor, I contributed articles on the companies and individuals in the advertising and media industries there who were making names for themselves both locally and nationally.