Promotions, price points and product launches . . . oh my! Hardworking digital campaigns are staples in any brand’s arsenal of tools to spread the word about their wares. These are just a few of the ones I’ve worked on over the years.
From DSL and High-speed Internet to U-verse, I lead a team that made the ads to sell all the stuff. These pushed the boundaries of then-new brand guidelines to bring a fresh take to the work.
Carnival Cruise Lines
Whether your idea of fun includes family activities, rekindling romance or just kicking back for some R&R, a Carnival cruise can serve up the fun vacation you’re looking for. I helped promote the cruise line online through a variety of banner campaigns.
Fare deals and new route announcements were staples of the campaign work I did for this discount airline. These two broader campaigns went to the next level, sparking a movement against airline fees and allowing me to do a shoot with NBA great, Chocolate Thunder.