From eComm to inspiration, websites are at the center of a company’s online presence. When your career has been almost entirely digital, it’s a given you’ve worked on at least a couple. These are a few of my favorites.
As “the voice” of Burt’s Bees online and eventually, creative lead, I helped launch their new eCommerce site with over 150 products, as well as their Natural Acne Care and Natural Toothpaste lines. Naturally, I also provided creative direction, concepts and copy for everything in between, including their monthly promotions, eNewsletter, banner campaigns and Facebook page.
Holiday site enhancements
Edward Andrews Homes
I led the creative team that helped this custom home builder re-imagine its digital presence and its entire design process. From developing a new website, campaigns and social calendars and content, to creating design tools and digital content for their revolutionary design center, we produced an end-to-end experience that’s unique among builders in the Southeast.
site redesign — visit site
National Center for Civil & Human Rights
I was so proud to be a part of this project — as an Atlantan and as a human. I led Razorfish Atlanta’s first-ever (in my time) pro-bono project, which helped one of the city’s newest attractions gain some pre-launch attention. As a lead-up to the museum’s physical opening, we created a site that housed interviews of some of the most unsung leaders from Memphis to Tahrir Square. Simply amazing to meet and hear the stories of these incredible individuals first-hand.
homepage highlights featured stories — visit site
story pages set the mood for video interviews — visit site
story pages also show how each hero is related to others through time, place or ideals — visit site
Safe Guard Products
Driving consumer demand for products they don’t understand can be a tough road. My team helped this leading provider of automotive Finance & Insurance products change course to more effectively connect with the people who ultimately buy and use its products. We built a new, consumer-friendly website that makes the products easy to understand and makes their value crystal clear.