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Website | Video | Social | Blog | Digital Design Tools

I led the creative team that helped this custom home builder re-imagine not only its digital presence, but also its entire design process to provide a more customer-centric approach to building a new home. From developing a new website and social calendars and content, to creating design tools and digital content for their revolutionary design center, we produced an end-to-end experience that was unique among builders in the Southeast. Edward Andrews is now part of Empire Communities.

This video, created for the client's website, showcases the their beautiful new design center and helped home buyers understand what to expect from the process and the digital tools to which they'd have access.

Roles: Concept, Script, Creative Direction

This video, created for the client's website, lays out in simple terms all the benefits of designing and building a home the Edward Andrews way.

Roles: Concept, Script, Creative Direction

A new website took the focus off the product and put it on the process. It moved the client's web presence from just a showcase of models and neighborhoods — like every other builder's site — to a storytelling tool that educated buyers about the unique design process and how it resulted in a different kind of custom home. 

Role: Creative Direction

Based on Meyers-Briggs logic, this style quiz was designed to produce more accurate and detailed results than your typical Buzzfeed trifle. It was part of a suite of tools developed for use on a tablet to help buyers understand their style and considerations they should keep in mind for designing their perfect new home.

Roles: Copy, Creative Direction

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