Copy | Content | Creative
WOUNDED WARRIOR PROJECT
Video | Social
As part of a creative refresh for this client, I lead the team that developed the overarching social campaign that was one of the organization's primary sources of fundraising. We were also tasked with spreading the word about the organization's annual Carry Forward 5k race, held in five different cities.
As part of the 2020 Carry Forward 5k race promotion, my team created this video to inspire participants about the many reasons to run.
Roles: Concept, Script, Creative Direction
In order to bring attention to the small cost of providing much needed services to wounded vets, my team developed these Facebook carousels that contrasted facts about the hardships wounded warriors face with dollar amounts showing what donors can provide.
Roles: Creative Direction
